Do you want to set-up a "SILOGAN BUSINESS" using the available space at your house like the garage or the front yard because you will not pay rent and your budget is limited to Php 15,000.00? If yes, here are a few tips that will help you go along with the process.
First, you really need to have a PLAN.
According to Merriam-Webster.com, a plan is "a set of actions that have been thought of as a way to do or achieve something". Knowing that a similar home biz is ongoing within a few blocks from your vicinity, still you want to push through because you are going to offer competitive price and service. And how are you going to compete with the following prices?
TAP-SI-LOG - Php 60.00 (beef tapa,fried rice, sunny side-up egg)
TO-SI-LOG - Php 45.00 (pork tocino, fried rice, sunny side-up egg)
LONG-SI-LOG - Php 40.00 (skinless longganisa, fried rice, sunny side-up egg)
HOTDOG-SI-LOG - Php 40.00 (classic regular hotdog, fried rice, sunny side-up egg)
TIP: Offer something for FREE! Include in your menu free drinks and soup and make sure the condiments are within their reach. That gives them the feeling you care for their taste buds and tummy. Also try to introduce new menus people are not familiar with the taste and presentation so they have no reason to compare. Ex: Chicken Teriyaki Toppings, Pork Hamonado Toppings, Tuna Bunwich, etc. If you offer menus found in fast foods, make sure they taste better with lesser price. Ex: Burger Steak, Chicken Fillet Sandwich, and French Fries.
Second thing to consider, PERSPECTIVE.
What is your point of view in setting-up a home-based business? You want to start small and expand later. Since your budget is too tight and can't afford the requirements in renting out a place along the main road with heavy foot traffic, using your garage or front yard is a better training ground in perfecting your product and service before you go metrowide or nationwide.
TIP: The best and most effective way to perfect your product and service is to do everything first all by yourself. From procurement of equipment and utensils, accounting, securing business permits, buying ingredients,sampling, costing, preparing the venue, cooking, serving, cashiering, washing dishes,marketing and what else you need to do. You must know by heart every single detail in this kind of business so that when you expand and employ workers later, you can't be fooled!
Don't be frightened with the idea of doing everything all by yourself. Remember that you are operating the business in a limited market. Customers come within hours of interval and when a group dines in, they will more likely order the same menu. It is very rare to have three successive orders of different varieties ( ex: tapsilog, cheese burger, french fries) which uses different equipment. When that happens, simply tell the customer how long will it take so he can decide if he waits or not. Just always apply "first come, first served." Once you have dispatched your customers, attend the dishes so your surroundings will not be loitered with flying and crawling insects.
Don't expect the person who ordered today will be back tomorrow. It may take several days or weeks before he appears or never again. Sometimes you will be surprised of having patrons whom you least expected to be and the neighbors you are relying on would never even bother to drop by. Stick to your plan of serving excellent tasting yet budget-friendly food so you will have free advertisement by word-of-mouth and unfamiliar faces will soon visit you.
And since you are venturing on a food business, there are good days and bad days just like any other kind of businesses. But never lose hope. Even when you just sold out a few products within the day, don't give up too easily.
That's when PERSEVERANCE moves in.
You planned on setting-up a Silogan Business as a home biz which you perceived on becoming a franchise someday. That SOMEDAY is not tomorrow nor after a month. It will take several months or sometimes years before you flourish if and only if you work hard for it. There is no overnight success really. Even authors or companies that have never been heard of before who became suddenly known had their share of rejections and failures.
There will always be fast-moving and slow-moving products. Why is your Chicken Teriyaki Toppings slow-moving? Are people afraid to eat chicken fillet marinated in teriyaki sauce before it is cooked in hot oil and served on top of plain rice? Does your Burger Steak taste better than Jollibee's? You have to continuously think of ways how to entice people in trying your product instead of rejecting it beforehand. Is your soup stock not hot enough when served? Are the utensils sterilized regularly? These are the small things which have greater impact so be precautious.
Either way, a "lifeline" always help. Ask your family for suggestions. If you are using your own recipe for tapa, tocino ang longganisa, your spouse may know better how to prepare it. Never mind hotdog, simply get your supply from the supermarket. Pinoys love Purefoods Tender Juicy. Or your daughter may have ideas like Wednesday Unli-Rice Madness or Friday Group Deals (a sort of buffet for limited number of people). Whatever you think will work to your advantage, try it. Their ideas are free anyway.
Although listed at the bottom is PRAYER, it doesn't mean to be the least important. It actually is the first thing you do before you open for business, during midday when sales are up or down, and at the end of the day for whatever is the outcome. Always be thankful that you were able to start a new chapter in your life, be more thankful that you get through with all the hardships, and most thankful that you enjoy doing the things you love most while at the comfort of your home.
My Silogan Business is on its 2nd month. I do everything just as I described above. Because I love cooking and baking, I persuaded my hubby to help me out (again) in setting-up and this time for long-term. I did this not to profit excessively but to satisfy my cravings for a better purpose in life. To enhance my skills, to serve people, and to make my family proud of me. Not today, not tomorrow, not for summers only, but forever.
If you want a detailed description on how to set-up this home-based business, just leave your email address at the comment box.
HAVE A WONDERFUL DAY!
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